top of page

film in baja

2nd Borderless Content Congress

how to revolutionize cinema (and not die trying)

Como Revolucionar el cine Portada Libro



It was launched at the 2019 Cannes Film Festival as part of the XR NEXT EVENT conference.

How to Revolutionize Cinema (and not die trying) is a book that proposes the implementation of INDUSTRIAL ENGINEERING TECHNIQUES for the first time as part of the Content Creation Process and also proposes to integrate new media and arts such as virtual reality and the union of the arts culinary and cinema to offer a different cinematic experience.

This book is where you will learn about the innovative LEAN CINEMA, a new methodology for the production of audiovisual content.



Baja California has become a major film production center centered on Baja Studios, a facility located in the city on the south coast 15 minutes by car from the city of Tijuana: on Rosarito beach.

Originally built for the 1997 production of James Cameron's Titanic, the campus is home to the world's largest water tanks and sets designed for filming.

Other major productions include MGM's Tomorrow Never Dies, Warner Brothers' Deep Blue Sea, Disney's Pearl Harbor, and Fox's Master and Commander: The Far Side of the World.

Recently, Baja has also focused on producing high-end television series such as Fear the Walking Dead, Sony's Coyote, and streaming movies for Paramount, Sony, and Netflix, among many others.

Those productions have enabled a highly skilled suite of expertise with a lower cost base, more flexible unions, proximity to Hollywood, and access to a comprehensive service offering - a full line of high-end content production solutions, including development , pre-production, production, post-production, animation, special effects and visuals, and today it is one of the most advanced COVID protocol research centers for the film and content industry.

Background sub
bottom of page